#Lightspeed access full#

“Last year we had to lean on the marketing team to put together a video message from the executives, and this year I was able to do it myself. The solution: Complete freedom to create branded internal communications, as neededĪfter two onboarding training sessions with their dedicated PlayPlay Customer Success Manager, the Lightspeed Internal Communications team were able to start creating studio-quality videos, without any previous experience.

#Lightspeed access full#

This is where PlayPlay came in – by providing a full suite of professional video creation and editing features that anybody can use, no previous experience required. The team was keen to find a solution that would enable them to create their own content in-house. “When you have a large employee base, you need to be strategic in the information you share, ensuring that the teams learn that which is going to make their jobs easier while making sure they feel connected to the organization regardless of location.”Įlina Barklon, Senior Manager, Industry Communications While iMovie was previously used for basic video editing, the team has decided to integrate video into their content strategy for a more engaging approach to 'cut through the noise.' With employees accessing information through email, Slack, and myLightspeed (their internal intranet platform), the challenge is to ensure relevance and ease of absorption. The Internal Communication team struggles to efficiently share a wealth of information tailored to each team. Not only do they want to make sure information is being shared, but they also need to ensure that each individual, no matter their location, feels as though they’re part of a wider community within the organization. Lightspeed has offices and employees around the world, and it’s important that each team feels connected with one another.

The challenge: Elevating their existing content strategy to reach distributed employees in creative ways For the Lightspeed internal communications team, access to an easy video-creation platform was a barrier to experimentation. Video has become an exciting new communications tool in their toolbox to get messages across to teams. Lizzie Gohier, Senior Manager, Employee Experience Communications and Elina Barklon, Senior Manager, Industry Communications are both responsible for ensuring information is shared across the global business in a way that’s engaging, useful and easy to understand. Internal communication across the global offices is incredibly important, with a requirement to keep all employees up-to-date with what’s happening with the business, products, customers and employees’ experiences. Lightspeed is a unified point of sale and payment platform for the world’s leading retail, restaurant and golf businesses in over 100 countries around the world.